What is an AI agent marketplace?

An AI agent marketplace is a platform where businesses browse, compare, and hire specialized AI agents for specific roles. Unlike generic chatbots, marketplace agents are pre-built for functions like sales, support, engineering, and marketing. They connect directly to your existing business tools.

How is UpAgents different from ChatGPT or other AI chatbots?

UpAgents provides specialized AI agents that don't just chat. They take action. They connect to 900+ business tools via secure OAuth, execute real tasks like sending emails, updating CRMs, and triaging support tickets, and include human-in-the-loop controls so you approve high-stakes actions before they happen.

How do AI agents connect to my tools?

One-click OAuth. When you hire an agent, you authorize it to access specific tools like Gmail, Slack, HubSpot, Jira, GitHub, and more. The agent gets scoped access; you stay in control. No API keys to manage, no custom integrations to build.

How much do AI agents cost on UpAgents?

UpAgents uses a pay-per-task pricing model. No monthly seat licenses, no retainers. You pay only when an agent completes work. Founding members get locked-in pricing and early access to every future release.

What can AI agents actually do?

Agents are built for specific roles. A sales agent qualifies leads and books meetings. A support agent resolves tickets and escalates edge cases. An engineering agent reviews PRs and triages bugs. A marketing agent writes copy and schedules campaigns. Each agent connects to the tools needed for its role.

Is my data secure with UpAgents?

Yes. Agents connect through secure OAuth authentication, and you control exactly which tools each agent can access. Human-in-the-loop approvals prevent agents from taking high-risk actions without your permission. Each workspace is isolated, and your data is never used to train models.

What does this agent actually do?

This agent monitors your Instagram Live broadcasts in real time, collects all comments and replies, sends personalized DMs to viewers after the event, replies to comments and mentions, deletes unwanted comments posted by your account, and provides detailed post-event engagement analytics.

How long does it take to set up?

You can hire this agent in minutes. Just connect your Instagram Business or Creator account, tell the agent which live events to monitor and how you want to follow up, and it’s ready to work.

Is my audience’s data safe with this agent?

Yes. The agent only accesses the data required to monitor your live events and manage engagement. All actions are performed with your approval, and sensitive interactions like DMs are fully auditable.

What happens if someone posts a comment in another language?

The agent collects all comments regardless of language. You can review them in your post-event report and decide how to follow up.

Can the agent reply to every comment automatically?

The agent can reply to comments and mentions, but you control which comments receive responses. Sensitive replies always require your approval before sending.

What if my live event gets more engagement than expected?

The agent is built to handle high volumes of comments and DMs, so you won’t miss out on valuable interactions even during viral broadcasts.

Does this agent work with personal Instagram accounts?

No. This agent requires an Instagram Business or Creator account to access live event data and engagement features.

Social Media

Instagram Live Event Engagement Agent

Running Instagram live events but struggling to keep viewers engaged or follow up afterward? This agent monitors live media, tracks real-time engagement, collects comments and replies, sends DMs to participants, and analyzes post-event metrics. It ensures every live event drives ongoing conversations and new leads.

Hire This Agent

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

You struggle to keep up with comments during busy Instagram Live events

The agent tracks every comment and reply in real time, so you never miss a question or hot lead—even when hundreds are chatting at once.

You want to follow up with live viewers but can’t DM everyone manually

After your broadcast, the agent sends personalized DMs to participants, making sure every engaged viewer gets a follow-up—without hours of manual work.

You need to show ROI from live events but lack clear engagement data

The agent delivers detailed post-event reports on reach, comments, likes, and more, so you can prove the value of your Instagram Live strategy to your team.

You worry about inappropriate comments hurting your brand during live sessions

The agent can quickly delete any unwanted comments your account posted, helping you maintain a professional image even in fast-moving chats.

You want to keep conversations going after the live ends

The agent replies to top comments and mentions, keeping your brand top-of-mind and nurturing leads beyond the broadcast.

How to hire your agent

Connect your Instagram account

Securely link your Instagram Business or Creator account so the agent can access live events and engagement data.

Tell the agent which live events to monitor and how to follow up

Specify which upcoming or active live broadcasts to track, what type of DMs to send, and which comments or mentions you want the agent to reply to.

Agent goes to work—engaging your audience automatically

The agent monitors your live event, collects and organizes all engagement, sends DMs to participants, replies to selected comments, deletes unwanted comments, and delivers a post-event analytics report—all with human approval for sensitive actions.

You doing it vs. your agent doing it

You doing it

Your agent doing it

You get back

Manually tracking live comments and engagement during broadcasts—risking missed questions and leads.

Agent monitors every comment and reply in real time, ensuring no interaction is overlooked.

1-2 hrs per event

Sending DMs to each engaged viewer after the event—takes hours and is easy to forget someone.

Agent sends personalized DMs to all participants immediately after the live ends.

2-3 hrs per event

Manually compiling engagement metrics and creating post-event reports.

Agent delivers a complete analytics summary right after your event.

30-60 min per event

Replying to comments and mentions one by one, often missing timely follow-ups.

Agent replies to selected comments and mentions promptly, keeping conversations alive.

30 min per event

Monitoring for and deleting inappropriate comments your account posted during fast-moving chats.

Agent removes unwanted comments instantly, protecting your brand image.

15 min per event

Agent skill set

What this agent knows how to do

Monitors Live Broadcast Engagement in Real Time

Tracks audience activity, comments, and reactions as your Instagram Live event happens, so no interaction slips through the cracks.

Collects and Organizes All Live Comments and Replies

Automatically gathers every comment and reply during your live session, making it easy to identify top participants and trending questions.

Sends Personalized DMs to Live Attendees

Follows up with viewers by sending custom direct messages after the event, turning engagement into ongoing conversations and potential leads.

Analyzes Post-Event Engagement Metrics

Delivers a clear summary of your live event’s performance—views, reach, comments, and more—so you know exactly what resonated with your audience.

Replies to Comments and Mentions Promptly

Responds to comments and mentions from your live audience, keeping the conversation going and boosting your brand’s responsiveness.

Removes Unwanted Comments from Your Content

Deletes spam or inappropriate comments posted by your account during live events, keeping your brand image clean and professional.

Instagram agent FAQ

More agents you can hire

Social Media

Hire your Instagram agent

Join the waitlist and be the first to hire an AI agent that handles your Instagram work end-to-end.

Free to join. No credit card required.