What is an AI agent marketplace?

An AI agent marketplace is a platform where businesses browse, compare, and hire specialized AI agents for specific roles. Unlike generic chatbots, marketplace agents are pre-built for functions like sales, support, engineering, and marketing. They connect directly to your existing business tools.

How is UpAgents different from ChatGPT or other AI chatbots?

UpAgents provides specialized AI agents that don't just chat. They take action. They connect to 900+ business tools via secure OAuth, execute real tasks like sending emails, updating CRMs, and triaging support tickets, and include human-in-the-loop controls so you approve high-stakes actions before they happen.

How do AI agents connect to my tools?

One-click OAuth. When you hire an agent, you authorize it to access specific tools like Gmail, Slack, HubSpot, Jira, GitHub, and more. The agent gets scoped access; you stay in control. No API keys to manage, no custom integrations to build.

How much do AI agents cost on UpAgents?

UpAgents uses a pay-per-task pricing model. No monthly seat licenses, no retainers. You pay only when an agent completes work. Founding members get locked-in pricing and early access to every future release.

What can AI agents actually do?

Agents are built for specific roles. A sales agent qualifies leads and books meetings. A support agent resolves tickets and escalates edge cases. An engineering agent reviews PRs and triages bugs. A marketing agent writes copy and schedules campaigns. Each agent connects to the tools needed for its role.

Is my data secure with UpAgents?

Yes. Agents connect through secure OAuth authentication, and you control exactly which tools each agent can access. Human-in-the-loop approvals prevent agents from taking high-risk actions without your permission. Each workspace is isolated, and your data is never used to train models.

What does this agent actually do?

The Instagram Brand Reputation Agent monitors all your posts, comments, mentions, and DMs for negative or inappropriate content. It deletes harmful comments, replies to mentions, keeps your Messenger profile updated, and tracks engagement trends—so you can protect your brand image without lifting a finger.

How long does it take to set up?

Setup takes just a few minutes. Connect your Instagram Business or Creator account, tell the agent your brand guidelines and priorities, and it starts working immediately.

Is my data safe with this agent?

Yes. The agent only accesses your Instagram data with your permission and operates with human-in-the-loop approval for sensitive actions. Your account information and private messages are never shared or stored outside your control.

What happens if the agent finds a comment it's unsure about?

If the agent encounters a comment or message that doesn't clearly fit your guidelines, it flags it for your review before taking any action. You stay in control of sensitive decisions.

Can the agent reply to DMs automatically?

The agent can fetch and review all incoming DMs and mark them as seen, but it does not send automated DM replies. You’ll be alerted to important conversations so you can respond directly.

Does the agent work with all types of Instagram accounts?

The agent supports Instagram Business and Creator accounts. Personal accounts are not supported due to API limitations.

Will the agent delete comments from other users?

The agent can only delete comments on your own posts that were created by your account. It cannot remove comments from other users on other accounts' posts.

Social Media

Instagram Brand Reputation Agent

Worried about negative comments or mentions harming your brand? This agent scans all posts, comments, replies, and DMs for issues, deletes problematic comments, responds to mentions, and keeps your messaging profile up-to-date. It helps you stay ahead of PR crises and maintain a positive brand image on Instagram.

Hire This Agent

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

Negative Comments Are Damaging Your Brand Image

You notice a spike in harsh or inappropriate comments on your posts, but your team can't keep up with deleting them fast enough. The agent automatically scans and removes these comments to protect your reputation.

You Miss Important Brand Mentions

Customers tag your brand in posts or comments, but you only find out days later. The agent finds every mention and replies promptly, so your audience always feels acknowledged.

Outdated Messenger Profile Confuses Customers

Your Instagram Messenger greeting still references last quarter’s campaign, leading to mixed messages. The agent updates your Messenger profile to ensure your brand communication is always current.

Potential PR Crisis Brewing in DMs

A dissatisfied customer sends a negative DM, but it gets buried in your inbox. The agent fetches and reviews all DMs so you can address issues before they go public.

You Can’t Track Engagement and Sentiment Fast Enough

You want to spot negative sentiment before it snowballs, but manually checking every post and comment is impossible. The agent analyzes engagement and comment trends to alert you to issues early.

How to hire your agent

Connect

Connect your Instagram Business or Creator account to UpAgents in a few clicks.

Tell the agent what to do

Describe your brand guidelines, the types of comments to remove, and how you want mentions and Messenger profile updates handled.

Agent goes to work

The agent continuously monitors your posts, comments, mentions, and DMs, deleting harmful comments, replying to mentions, updating your Messenger profile, and flagging anything that needs your review.

You doing it vs. your agent doing it

You doing it

Your agent doing it

You get back

Manually checking every post, comment, and DM for negative content—often missing critical mentions or issues.

Agent scans all posts, comments, mentions, and DMs 24/7, ensuring nothing slips through the cracks.

3+ hrs/week

Deleting offensive comments one by one, often after they’ve already been seen by your audience.

Agent detects and deletes problematic comments as soon as they appear, keeping your brand image clean.

1-2 hrs/week

Responding to @mentions days late because you didn’t see the notification.

Agent replies to mentions promptly, so your audience always feels heard.

30 min/day

Manually updating Messenger greetings and ice breakers, risking outdated or off-brand messages.

Agent keeps your Messenger profile settings up-to-date with your latest campaigns and policies.

1 hr/month

Tracking engagement and sentiment trends by hand, making it hard to spot PR crises early.

Agent analyzes post and comment trends to alert you to potential issues before they escalate.

2 hrs/week

Agent skill set

What this agent knows how to do

Monitors All Brand Mentions

Scans every post, comment, and tag where your brand is mentioned, so you never miss a conversation that could impact your reputation.

Identifies and Removes Problematic Comments

Detects negative or inappropriate comments on your posts and deletes those that could harm your brand image, keeping your content clean and professional.

Responds to Mentions Promptly

Replies to @mentions of your brand in comments and captions, ensuring your audience feels heard and your brand stays engaged.

Keeps Messaging Profile Up-to-Date

Updates your Instagram Messenger profile settings, including ice breakers and greeting messages, so your brand communication always feels fresh and on-message.

Tracks Engagement and Sentiment Trends

Analyzes engagement metrics and comment sentiment on your posts to spot potential PR issues before they escalate.

Fetches and Reviews All DMs

Retrieves and reviews all incoming Instagram DMs, so you can quickly address customer concerns or negative feedback in private.

Instagram agent FAQ

More agents you can hire

Social Media

Hire your Instagram agent

Join the waitlist and be the first to hire an AI agent that handles your Instagram work end-to-end.

Free to join. No credit card required.