Media Inquiry Automation for PR Teams

Let your AI agent handle urgent journalist requests, draft compliant replies, and recommend the right spokesperson—so you can focus on strategy and reputation.

You’re a PR manager juggling media requests in Outlook, Slack, and Google Drive. Every inquiry demands a fast, approved response, but you’re stuck chasing sign-offs, hunting for the right contact, and rewriting drafts. The pressure to respond quickly means mistakes, missed deadlines, and inconsistent messaging that puts your brand at risk.

An AI agent that drafts media responses, assigns spokespeople, and tracks journalist inquiries for PR teams in media and entertainment.

Hire This Agent→

What this replaces

✕Draft media responses in Microsoft Word for each journalist inquiry
✕Search Slack and org charts to identify the right spokesperson
✕Review and edit messaging against brand guidelines in Google Drive
✕Log and track media requests manually in Google Sheets
✕Coordinate approvals through endless email threads with executives

The hidden cost

What this is really costing you

In media and entertainment, PR specialists spend hours every week sorting journalist emails in Outlook, drafting responses in Word, and coordinating approvals via Slack. The manual process of finding the right spokesperson, checking messaging against brand guidelines, and logging each request in Google Sheets is exhausting. Delays lead to missed coverage, and inconsistent replies can damage your company's reputation. Without automation, PR teams fall behind competitors who respond faster and more accurately.

Time wasted

6-8 hours/week

Every week, burned on work an AI agent handles in minutes.

Money lost

$15,000-$20,000/year

In salary, missed revenue, and operational drag — annually.

If you keep ignoring it

Missed press deadlines, conflicting public statements, and increased risk of PR crises. Your team faces burnout, and your brand loses valuable media opportunities to faster competitors.

Cost estimates derived from U.S. Bureau of Labor Statistics occupational wage data and O*NET task analysis.

Return on investment

The math speaks for itself

Today — without agent

7 hrs/week

of manual work

$17,000/year/ year

With your AI agent

1.5 hrs/week

agent-handled

$3,600/year/ year

You save

$13,400/year

every year, reinvested into growing your business

Estimates based on U.S. Bureau of Labor Statistics median salary data and O*NET task importance ratings from worker surveys. Time savings assume 80% automation of eligible task components.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

Handle a Breaking News Inquiry

You ask your agent to draft a statement for a journalist requesting comment on a developing story.

Assign the Right Spokesperson

You ask your agent to suggest who should handle a technical question from the media.

Prepare Consistent Messaging

You ask your agent to check if your draft response matches your approved company messaging.

Log and Track Media Requests

You ask your agent to organize all incoming media requests and responses for your records.

How to hire your agent

1

Connect your tools

Link your document management, creative assets, and communication platforms used for PR workflows.

2

Tell your agent what you need

Type: 'Draft a media response to this journalist’s request and recommend the right spokesperson.'

3

Agent gets it done

The agent drafts a tailored response, suggests the best spokesperson, and logs the interaction for your records.

You doing it vs. your agent doing it

Write from scratch, check guidelines, revise for tone.
Agent drafts a compliant, on-brand response instantly.
30 min/request
Search org charts, email colleagues, confirm availability.
Agent recommends the best contact in seconds.
20 min/request
Review brand guidelines, edit drafts, seek approvals.
Agent checks and aligns messaging automatically.
15 min/request
Log requests in spreadsheets or emails manually.
Agent organizes and tracks all requests automatically.
10 min/request

Agent skill set

What this agent knows how to do

Automated Media Response Drafting

Generates journalist replies using your approved messaging and brand voice, based on the request details from Outlook or Gmail.

Spokesperson Assignment

Analyzes inquiry content and recommends the most relevant spokesperson, referencing org charts and recent media appearances.

Messaging Consistency Review

Checks draft responses against your brand guidelines stored in Google Drive, flagging any off-message content.

Approval Workflow Preparation

Organizes drafts for quick review by legal and executive teams, sending notifications via Slack for sign-off.

Inquiry Tracking and Reporting

Logs all incoming journalist requests and responses in Google Sheets, creating a searchable archive for reporting and analysis.

AI Agent FAQ

Yes. All drafts are processed locally and never stored after completion. You review every response before sending, ensuring compliance with your internal policies and legal requirements.

The agent connects to Outlook, Gmail, Slack, and Google Drive via API. Integration with Cision and Meltwater is planned for Q3. You can link your document management and communication platforms for seamless handoff.

Recommendations are based on your org chart, recent media appearances, and subject matter expertise. You always have final approval, and the agent learns from your feedback to improve future suggestions.

Yes, the agent drafts compliant replies, suggests the right spokesperson, and tracks every inquiry. Human oversight is still required for approvals and sensitive topics.

Every draft is reviewed against your brand guidelines and previous statements stored in Google Drive. The agent flags any inconsistencies and provides recommendations for alignment.

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