CRM & Sales
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Real Estate Lead Qualification & Scoring Agent

Not sure which leads deserve your attention? This agent applies custom scoring fields, updates deal stages, and assigns action plans in Follow Up Boss. It helps your team prioritize high-potential prospects and focus efforts where they’ll drive the most revenue.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

You’re Drowning in New Inquiries and Don’t Know Who’s Serious

Every day, your inbox fills with new leads, but your team wastes hours figuring out who’s actually ready to buy or sell. This agent instantly scores and qualifies every lead, so you focus only on those most likely to close.

Your Agents Manually Move Leads Between Deal Stages

Your team spends valuable time dragging leads between stages in Follow Up Boss. The agent updates deal stages automatically based on lead quality, keeping your pipeline accurate and saving hours each week.

High-Value Prospects Slip Through the Cracks

Without a consistent qualification process, your best leads sometimes get missed. The agent assigns action plans to top prospects as soon as they enter the system, so no hot lead is ever forgotten.

You’re Still Using Spreadsheets to Track Lead Scores

If you’re exporting leads to Excel just to add scores and notes, this agent eliminates the hassle by managing all scoring and custom fields directly in Follow Up Boss.

Your Team Wastes Time on Unqualified Leads

Agents chase every inquiry, even those with no intent. The agent filters and groups leads by qualification, so your team spends time only where it counts.

How to hire your agent

1

Connect Follow Up Boss

Securely connect your Follow Up Boss account so the agent can access your leads, deal stages, custom fields, and action plans.

2

Tell the Agent What to Do

Specify your lead scoring criteria, which custom fields to use, and which action plans to assign for each score range. Decide if the agent should update existing leads, new leads, or both.

3

Agent Goes to Work

The agent reviews incoming and existing leads, applies your scoring rules, updates deal stages, creates or updates custom fields, and assigns the right action plans—all automatically in Follow Up Boss.

You doing it vs. your agent doing it

Manually reviewing each new lead and adding a score in a spreadsheet or CRM custom field.
Agent instantly scores every lead using your custom criteria as soon as they arrive.
2-3 hrs/week
Dragging leads between deal stages based on gut feeling or incomplete info.
Agent updates deal stages in Follow Up Boss based on objective, consistent scoring.
1-2 hrs/week
Assigning action plans to top leads one-by-one, risking missed opportunities.
Agent auto-assigns the right action plan to every high-priority lead.
30 min/day
Sorting and grouping leads manually to delegate to team members.
Agent organizes leads into groups based on qualification, ready for distribution.
1 hr/week
Cleaning up your pipeline by removing or updating unqualified leads.
Agent keeps your pipeline clean by updating or removing unqualified leads automatically.
1 hr/week

Agent skill set

What this agent knows how to do

Automatically Scores New Leads Using Custom Fields

Applies custom scoring fields to each new lead in Follow Up Boss, so your team instantly sees which prospects are most likely to convert.

Updates Deal Stages Based on Lead Quality

Moves leads through your custom deal stages in Follow Up Boss according to their qualification score, ensuring your pipeline reflects real sales potential.

Assigns Action Plans to High-Priority Prospects

Automatically attaches the right action plan to each lead based on their score, so your agents follow up with the hottest prospects first.

Creates and Manages Custom Fields for Lead Data

Builds and updates custom fields in Follow Up Boss to track the attributes that matter most for your business—no manual data entry required.

Organizes Leads Into Targeted Groups

Sorts and groups leads in Follow Up Boss based on qualification criteria, making it easy to distribute the right leads to the right team members.

Keeps Your Deal Pipeline Clean and Current

Automatically updates deals and removes unqualified leads from active pipelines, so your sales team focuses only on real opportunities.

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