CRM & Sales
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Real Estate Lead Activity & Engagement Tracking Agent

Unsure which leads are engaged? This agent logs every event—from calls to property views—in Follow Up Boss, tracks engagement via email and SMS campaigns, and generates actionable reports. It helps your team focus on the most active prospects and drive more conversions.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

No More Guessing Who’s Engaged

You’re tired of your team wasting time calling leads who haven’t responded in months. The agent pinpoints exactly which leads are opening emails, replying to texts, or attending appointments—so your team focuses only on those who are truly interested.

Instant Lead Prioritization for Morning Huddles

Every morning, your sales team spends an hour combing through Follow Up Boss to figure out which leads to call first. The agent delivers a prioritized engagement report—no more manual sorting, just actionable lists.

Complete Communication History for Every Lead

When an agent prepares for a call, they have to dig through scattered notes and call logs. The agent keeps a unified, up-to-date log of every call, appointment, and event, so your team is always prepared.

Track Campaign Effectiveness in Real Time

You launch an email or SMS campaign but have no easy way to see which leads actually engaged. The agent tracks opens, clicks, and responses, giving you instant feedback on campaign performance.

Custom Engagement Metrics for Specialized Teams

Your property management team needs to track open house attendance and property tour requests. The agent creates custom fields and logs these events automatically, so you can measure what matters most.

How to hire your agent

1

Connect Follow Up Boss

Securely connect your Follow Up Boss account so the agent can access your leads, activities, call records, appointments, and campaign data.

2

Tell the Agent What to Track

Specify which lead activities, communication channels (calls, emails, texts), and custom engagement metrics you want monitored. Define how you want engagement reports structured for your team.

3

Agent Goes to Work

The agent automatically logs all lead activities, tracks engagement with email and SMS campaigns, updates custom fields, and generates actionable reports in Follow Up Boss—so your team always knows who to prioritize.

You doing it vs. your agent doing it

Manually logging every call, appointment, and property view in Follow Up Boss—often missing key interactions.
Agent logs all activities instantly and accurately, ensuring a complete engagement history.
2-3 hrs/week
Sorting through email and SMS campaign data to figure out which leads are actually engaging.
Agent tracks and reports engagement automatically, surfacing hot leads for immediate follow-up.
1 hr/day
Building custom reports and engagement lists by hand for morning sales meetings.
Agent generates actionable engagement reports and prioritized lead lists every day.
30 min/day
Creating and updating custom fields for new engagement metrics across hundreds of leads.
Agent creates and manages custom fields automatically, keeping your data organized and up to date.
1-2 hrs/week

Agent skill set

What this agent knows how to do

Logs Every Lead Interaction Automatically

Captures and logs all lead activities—calls, appointments, property views, and inquiries—directly in Follow Up Boss, so you never miss a touchpoint.

Tracks Email and SMS Campaign Engagement

Monitors which leads open, click, or ignore your email and SMS campaigns, giving you a clear picture of who’s actively engaging with your outreach.

Generates Actionable Engagement Reports

Compiles detailed reports on lead engagement across all channels, so your team can instantly identify hot, warm, and cold prospects.

Surfaces Most Active Leads for Follow-Up

Highlights leads with the highest engagement scores, helping your agents prioritize follow-ups that are most likely to convert.

Logs and Categorizes All Call Records

Automatically records every call with leads, including call outcomes and notes, so your team has a complete communication history at their fingertips.

Customizes Activity Tracking Fields

Creates and manages custom fields to track unique engagement metrics relevant to your real estate business, such as property tour requests or open house attendance.

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