Marketing

Email and SMS Marketing Automation

Let your AI agent handle campaign launches, list segmentation, and template updates across email and SMS. Free your marketing team from manual work and reach every customer faster.

You spend hours in Brevo, Excel, and Gmail, manually updating lists and templates for every campaign. As a marketing manager, juggling SMS and email outreach means switching between dashboards and risking errors. Without automation, your team wastes time and misses key audience segments.

An AI agent that automates email and SMS campaign setup, list segmentation, template management, and performance tracking for marketers using Brevo.

What this replaces

Export contact lists from Brevo into Excel for manual segmentation
Update email templates in Gmail and shared drives before each campaign
Launch SMS campaigns separately in Brevo, duplicating audience selection
Track campaign performance by copying stats from Brevo into spreadsheets
Delete outdated contacts and templates manually in Brevo

The hidden cost

What this is really costing you

In digital marketing, managers often rely on Brevo and spreadsheets to manually segment contacts, build lists, and coordinate email and SMS campaigns. This repetitive process drains hours every week, especially when updating templates or tracking campaign results. Without automation, marketers face inconsistent messaging and wasted spend as they scramble to keep lists current and assets organized.

Time wasted

6 hours/week

Every week, burned on work an AI agent handles in minutes.

Money lost

$14,040/year

In salary, missed revenue, and operational drag — annually.

If you keep ignoring it

Ignoring this leads to stale contact lists, compliance risks, and lower engagement rates. You risk sending messages to invalid numbers, missing customer preferences, and losing revenue to competitors who communicate more effectively.

Cost estimates derived from U.S. Bureau of Labor Statistics occupational wage data and O*NET task analysis.

Return on investment

The math speaks for itself

Today — without agent

6 hrs/week

of manual work

$14,040/year/ year

With your AI agent

1 hr/week

agent-handled

$2,340/year/ year

You save

$11,700/year

every year, reinvested into growing your business

Estimates based on U.S. Bureau of Labor Statistics median salary data and O*NET task importance ratings from worker surveys. Time savings assume 80% automation of eligible task components.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

You’re only emailing, but your audience prefers SMS too

You notice open rates dropping and suspect your customers want texts, but running both channels is overwhelming. The agent instantly creates targeted lists and launches SMS campaigns alongside your emails.

You waste hours building new lists for every campaign

Every time you want to run a promotion, you manually segment contacts by location or purchase history. The agent automatically creates and manages these lists, so you can launch in minutes.

Your marketing team juggles too many templates

You have dozens of outdated email templates cluttering your account, making it hard to find the right one. The agent keeps templates up to date and deletes inactive ones, streamlining your workflow.

You need to report on campaign performance but data is scattered

Tracking results across email and SMS is a nightmare. The agent pulls detailed stats from every campaign, giving you a clear view of what’s driving engagement.

You’re worried about sending messages to outdated contacts

You want to avoid wasted spend and compliance issues from messaging old or invalid contacts. The agent regularly cleans your lists, ensuring only engaged contacts receive your campaigns.

How to hire your agent

1

Connect

Securely connect your Brevo account so the agent can access your contacts, templates, and campaign data.

2

Tell the agent what to do

Describe your campaign goals, target segments, and preferences for email and SMS outreach.

3

Agent goes to work

The agent segments contacts, creates lists, builds or updates templates, launches SMS campaigns, and tracks performance—keeping you updated and in control at every step.

You doing it vs. your agent doing it

Manually segmenting contacts and building lists for each campaign
Agent creates targeted lists instantly based on your criteria
2-3 hrs/campaign
Designing, updating, and organizing email templates across your team
Agent builds, updates, and manages templates so you always use the latest version
1-2 hrs/week
Launching SMS campaigns separately from email, risking inconsistent messaging
Agent coordinates SMS and email campaigns for unified outreach
1 hr/campaign
Manually tracking campaign performance across email and SMS dashboards
Agent pulls campaign stats into a single view for easy reporting
30 min/campaign
Cleaning up old contacts and templates to stay compliant
Agent deletes outdated contacts and templates automatically
1 hr/month

Agent skill set

What this agent knows how to do

Automates Contact Segmentation

Segments your Brevo contacts by location, purchase history, or engagement, then creates targeted lists for each campaign.

Manages Email Template Updates

Builds and refreshes branded email templates using your marketing assets, ensuring every outreach is consistent.

Launches SMS Campaigns to Custom Lists

Initiates SMS outreach to selected segments, using real-time audience data from Brevo.

Coordinates Multi-Channel Campaigns

Synchronizes email and SMS launches, so your message reaches customers on their preferred channel.

Tracks Campaign Metrics

Pulls open rates, click rates, and delivery stats from Brevo, compiling reports for each campaign.

Cleans and Maintains Contact Data

Removes invalid or outdated contacts from Brevo, preserving compliance and list quality.

Organizes Campaign Assets

Keeps templates, lists, and sender profiles organized in Brevo for easy access and future use.

Brevo Agent FAQ

You authorize the agent via Brevo's API, allowing secure access to contacts, templates, and campaign data. All actions require your approval before execution.

Yes, the agent coordinates email and SMS launches for each campaign. You specify audience segments and timing, and the agent handles the rest.

Your data stays within Brevo. The agent uses encrypted API calls and never stores information after processing. Sensitive actions require human review.

Most marketers spend about 6 hours weekly on campaign setup and tracking. With the agent, this drops to around 1 hour, freeing up valuable time for strategy.

The agent regularly cleans contact lists to remove outdated or invalid numbers, helping you stay compliant with regulations like TCPA and GDPR.

If there's a delivery issue, the agent notifies you immediately with details from Brevo, so you can adjust your campaign or resend to valid contacts.

The agent processes lists of up to 50,000 contacts per campaign. For larger audiences, it batches segmentation and launches to avoid performance issues.

Currently, the agent manages English-language templates and SMS. Multi-language support is planned for future updates.

Absolutely. The agent automates segmentation, template management, and campaign launches across both channels, reducing manual effort for marketers.

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