Marketing
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Brevo Customer Win-Back Agent

If churn is hurting your growth, this agent identifies inactive contacts and companies, segments them, and launches win-back email and SMS campaigns using custom templates. It tracks campaign performance and iterates messaging to maximize reactivation rates, helping you recover lost revenue.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

Churned customers are slipping through the cracks

You know you’re losing revenue every month from customers who go silent, but your team doesn’t have time to track them all down and follow up personally.

Your marketing team spends hours building win-back lists

Every quarter, someone has to manually filter Brevo contacts, export lists, and build campaigns—costing you hours and risking missed opportunities.

Your last win-back campaign had poor results

You sent a generic email blast to everyone who hadn’t purchased in 90 days, but almost no one responded. You need smarter segmentation and messaging.

You want to combine email and SMS for higher reactivation rates

You know that multi-channel outreach works, but managing both channels manually is overwhelming. You need an agent to handle both seamlessly.

You’re not sure which win-back offers actually work

You want to test different messages and offers, but tracking results and updating templates is a hassle. You need an agent to do the heavy lifting.

How to hire your agent

1

Connect your Brevo account

Securely link your Brevo CRM so the agent can access your contacts, companies, and campaign data.

2

Tell the agent your win-back criteria and messaging preferences

Specify how you define inactive customers, what segments to target, and provide your preferred email/SMS templates or offers.

3

Agent goes to work

The agent identifies inactive contacts and companies, creates segmented lists, launches personalized email and SMS campaigns, tracks results, and updates messaging to maximize reactivation—all with your approval where needed.

You doing it vs. your agent doing it

Manually export and filter contacts to find inactive customers every month.
Agent continuously scans your Brevo CRM and flags at-risk contacts automatically.
2-3 hrs/month
Build segmented lists and set up separate campaigns for each group.
Agent creates segmented contact lists and launches targeted campaigns in one step.
2 hrs/campaign
Write, update, and test email/SMS templates by hand, tracking results in spreadsheets.
Agent manages templates and tracks campaign performance, updating messaging for you.
1 hr/week
Manually check for overlapping campaigns to avoid sending duplicates.
Agent checks for existing campaigns and prevents duplicate outreach automatically.
30 min/campaign
Switch between email and SMS platforms to coordinate multi-channel win-back efforts.
Agent manages both email and SMS campaigns from a single workflow.
1 hr/campaign

Agent skill set

What this agent knows how to do

Identifies Inactive Customers and Companies

Scans your entire Brevo CRM to pinpoint contacts and companies that haven’t engaged with your business recently, so you know exactly who’s at risk of churning.

Segments Lost Customers for Targeted Outreach

Automatically creates segmented contact lists based on inactivity, purchase history, or other attributes, ensuring each win-back campaign is laser-focused.

Launches Personalized Email Campaigns

Builds and updates custom email templates, then uses them to initiate win-back campaigns tailored to each segment, maximizing the chance of re-engagement.

Creates and Manages SMS Win-Back Campaigns

Sets up SMS campaigns to reach lost customers directly on their phones, increasing the likelihood of a response and reactivation.

Tracks Campaign Performance in Real Time

Monitors the results of every email and SMS campaign—so you know exactly which messages are bringing customers back and where to iterate.

Continuously Optimizes Messaging

Reviews campaign statistics and updates email templates to improve open and response rates, ensuring your win-back efforts get smarter over time.

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