What is an AI agent marketplace?

An AI agent marketplace is a platform where businesses browse, compare, and hire specialized AI agents for specific roles. Unlike generic chatbots, marketplace agents are pre-built for functions like sales, support, engineering, and marketing. They connect directly to your existing business tools.

How is UpAgents different from ChatGPT or other AI chatbots?

UpAgents provides specialized AI agents that don't just chat. They take action. They connect to 900+ business tools via secure OAuth, execute real tasks like sending emails, updating CRMs, and triaging support tickets, and include human-in-the-loop controls so you approve high-stakes actions before they happen.

How do AI agents connect to my tools?

One-click OAuth. When you hire an agent, you authorize it to access specific tools like Gmail, Slack, HubSpot, Jira, GitHub, and more. The agent gets scoped access; you stay in control. No API keys to manage, no custom integrations to build.

How much do AI agents cost on UpAgents?

UpAgents uses a pay-per-task pricing model. No monthly seat licenses, no retainers. You pay only when an agent completes work. Founding members get locked-in pricing and early access to every future release.

What can AI agents actually do?

Agents are built for specific roles. A sales agent qualifies leads and books meetings. A support agent resolves tickets and escalates edge cases. An engineering agent reviews PRs and triages bugs. A marketing agent writes copy and schedules campaigns. Each agent connects to the tools needed for its role.

Is my data secure with UpAgents?

Yes. Agents connect through secure OAuth authentication, and you control exactly which tools each agent can access. Human-in-the-loop approvals prevent agents from taking high-risk actions without your permission. Each workspace is isolated, and your data is never used to train models.

What does this agent actually do?

The Asana Goal Alignment Agent connects your projects, tasks, and portfolios to business goals, manages supporting relationships, tracks progress, and ensures all initiatives are strategically aligned. It also flags unaligned work and centralizes status updates for leadership visibility.

How long does it take to set up?

You can hire the agent in minutes: just connect your Asana account, specify your strategic goals and alignment preferences, and the agent goes to work. No manual configuration or rule setup required.

Is my Asana data safe with this agent?

Yes. The agent only accesses the data necessary to link projects, tasks, and portfolios to goals and manage relationships. All sensitive actions require your approval, and your data is never shared outside your organization.

What happens if a project or task doesn’t match any goal?

The agent will flag any projects, tasks, or portfolios that aren’t linked to a business goal, so you can review and decide whether to realign or archive them.

Can the agent handle complex portfolios with multiple goals?

Absolutely. The agent can link projects and portfolios to multiple goals, manage supporting relationships, and keep all associations up to date—even as your strategy evolves.

Will the agent overwrite my existing project structures?

No. The agent builds alignment on top of your existing Asana setup, adding relationships and memberships without deleting or restructuring your current projects or portfolios.

How do I control which actions the agent takes?

The agent comes pre-configured with human-in-the-loop approval for sensitive actions. You review and approve any significant changes before they’re applied.

Project Management

Asana Goal Alignment Agent

Unsure if your projects drive real business outcomes? This agent connects projects, tasks, and portfolios to goals, manages supporting relationships, and tracks progress. Ideal for executives seeking clarity on ROI and strategic alignment.

Hire This Agent

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

You’re Not Sure Which Projects Actually Drive Your Business Goals

You have dozens of active projects in Asana, but can’t tell which ones truly support your strategic objectives. The agent links every project and task to a goal, so you see exactly what’s moving the needle.

Quarterly Reviews Reveal Projects With No Clear ROI

During QBRs, you discover initiatives that aren’t tied to any measurable outcome. The agent flags unaligned projects and tasks, so you can redirect resources before time is wasted.

Executives Want a Real-Time View of Goal Progress

Your leadership team needs instant clarity on how portfolios and projects are tracking toward key goals. The agent keeps all relationships and status updates synced for one-click executive reporting.

Accountability Is Blurry Across Teams

Multiple teams contribute to the same goal, but it’s unclear who’s responsible for what. The agent manages supporting relationships and adds the right members and followers for clear ownership.

Projects Get Launched Without Connecting to Strategy

New projects are started without linking back to a business goal. The agent ensures every new project is associated with a relevant goal, enforcing strategic alignment from day one.

How to hire your agent

Connect

Securely connect your Asana workspace or organization to the agent.

Tell the agent what to do

Specify your key business goals, the projects and portfolios you want aligned, and any alignment preferences (e.g., required relationships, stakeholders to notify).

Agent goes to work

The agent links projects, tasks, and portfolios to goals, manages supporting relationships, tracks progress, flags unaligned work, and keeps stakeholders informed—automatically.

You doing it vs. your agent doing it

You doing it

Your agent doing it

You get back

Manually reviewing every project and task to check if it’s linked to a business goal—often missing hidden gaps.

Agent instantly audits and links all projects, tasks, and portfolios to goals, flagging any unaligned work for you.

2-4 hrs/week

Chasing down status updates across multiple projects and portfolios for executive reporting.

Agent aggregates and centralizes all status updates from goal-linked work for instant leadership visibility.

1-2 hrs/week

Adding/removing members and followers to every project and task related to a goal—risking missed notifications.

Agent automatically manages memberships and followers based on goal alignment, ensuring accountability.

30 min/project

Detecting and fixing unaligned projects only during quarterly reviews, after resources are already wasted.

Agent proactively flags unaligned projects and tasks in real time, so you can course-correct immediately.

Prevents wasted weeks per quarter

Manually updating supporting relationships between goals, projects, and portfolios as strategies change.

Agent keeps all supporting relationships up to date as your business goals and project landscape evolve.

1 hr/week

Agent skill set

What this agent knows how to do

Links Projects, Tasks, and Portfolios to Strategic Goals

Ensures every project, task, and portfolio in Asana is directly connected to your top-level business goals, so you always know what’s driving real outcomes.

Manages Supporting Relationships for Clear Accountability

Automatically creates and maintains supporting relationships between projects, tasks, and goals, clarifying exactly how each initiative contributes to company objectives.

Tracks Progress Across Projects, Portfolios, and Goals

Monitors status updates and completion rates for all linked projects and tasks, giving you a real-time view of progress toward each business goal.

Surfaces Gaps in Goal Alignment

Identifies projects, tasks, or portfolios that aren’t linked to any business goal, so you can eliminate wasted effort and focus resources where they matter most.

Automates Membership and Follower Management

Adds key stakeholders as members or followers to goal-related projects and tasks, ensuring everyone stays informed and accountable for outcomes.

Centralizes Status Updates for Leadership Visibility

Aggregates status updates from all goal-linked projects and portfolios, so executives get a unified, up-to-date view of progress and blockers.

Asana agent FAQ

More agents you can hire

Project Management

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