CRM & Sales

Automate Win-Back Campaigns in Salesforce

Let your AI agent recover lost clients by identifying disengaged accounts, launching targeted campaigns, and tracking every response—no manual effort required.

You’re stuck combing through Salesforce reports and Excel sheets to spot churned customers. As a sales manager, you waste hours updating lists and emailing reminders your team forgets. Missed follow-ups and scattered outreach mean lost revenue and frustrated reps.

An AI agent that finds disengaged customers in Salesforce, enrolls them in win-back campaigns, schedules follow-ups, logs outreach, and tracks responses automatically.

What this replaces

Export disengaged contact lists from Salesforce into Excel
Manually assign follow-up tasks in Salesforce for each lost account
Add contacts to win-back campaigns one by one in Salesforce
Track outreach attempts and responses in Google Sheets
Build campaign performance reports from scratch every month

The hidden cost

What this is really costing you

In B2B sales, managers spend hours each week digging through Salesforce to find accounts that haven’t responded. Building manual lists, assigning follow-ups, and logging outreach in spreadsheets is tedious and error-prone. Without automation, valuable clients slip away unnoticed, and your team’s time is wasted on repetitive admin instead of selling.

Time wasted

6-7 hours/week

Every week, burned on work an AI agent handles in minutes.

Money lost

$16,000/year

In salary, missed revenue, and operational drag — annually.

If you keep ignoring it

If you keep relying on manual tracking, you’ll lose high-value accounts to competitors, see retention rates drop, and risk burning out your sales reps with endless busywork.

Cost estimates derived from U.S. Bureau of Labor Statistics occupational wage data and O*NET task analysis.

Return on investment

The math speaks for itself

Today — without agent

7 hrs/week

of manual work

$16,000/year/ year

With your AI agent

1 hr/week

agent-handled

$2,300/year/ year

You save

$13,700/year

every year, reinvested into growing your business

Estimates based on U.S. Bureau of Labor Statistics median salary data and O*NET task importance ratings from worker surveys. Time savings assume 80% automation of eligible task components.

Jobs your agent handles

What this agent does for you

Complete jobs, handled end-to-end — so your team focuses on what matters.

Churned accounts are slipping through the cracks

You know you’re losing customers, but your team is too busy to track and follow up with every disengaged account. This agent finds and enrolls them in win-back campaigns automatically.

Sales reps forget to follow up with lost clients

Your reps intend to reach out to churned customers, but manual task creation is inconsistent. The agent schedules and assigns every follow-up, so no opportunity is missed.

You can’t measure which win-back campaigns actually work

You run win-back campaigns, but tracking engagement and responses is a manual nightmare. The agent logs every outreach and tracks responses, giving you clarity on what’s driving results.

Your team spends hours building lists of lost customers

Manually searching Salesforce for disengaged contacts takes hours every week. The agent finds and segments them instantly, freeing your team to focus on selling.

You want to recover revenue from past clients, but don’t know where to start

You know there’s gold in your lost customer list, but lack a systematic process. The agent automates the entire win-back workflow, so you can boost retention with zero busywork.

How to hire your agent

1

Connect Salesforce

Securely link your Salesforce account to the agent in just a few clicks.

2

Tell the agent your win-back criteria

Specify what counts as a ‘lost’ customer (e.g., no engagement in 90 days), which campaigns to use, and how you want follow-ups assigned.

3

Agent goes to work

The agent finds disengaged accounts and contacts, adds them to your chosen campaigns, creates and assigns follow-up tasks, logs all outreach, and tracks responses—keeping you updated every step of the way.

You doing it vs. your agent doing it

Manually searching Salesforce for disengaged customers every week
Agent finds and segments lost customers instantly, every day
2-3 hrs/week
Creating and assigning follow-up tasks for each lost account by hand
Agent auto-creates and assigns tasks to the right reps
1-2 hrs/week
Manually adding contacts to win-back campaigns (and risking duplicates)
Agent adds contacts to the correct campaigns with no duplicates
1 hr/week
Logging every outreach attempt and tracking responses in spreadsheets
Agent logs all activities and responses directly in Salesforce
30 min/day
Building win-back performance reports from scratch
Agent keeps real-time records for instant reporting
1-2 hrs/month

Agent skill set

What this agent knows how to do

Finds Disengaged Accounts

Analyzes Salesforce activity logs to identify customers with no engagement in the past 90 days and compiles a prioritized list.

Enrolls Contacts in Targeted Campaigns

Automatically adds lost clients to specified Salesforce win-back campaigns based on your criteria.

Schedules Rep Follow-Ups

Creates and assigns follow-up tasks to the right sales rep for each account, ensuring consistent outreach.

Logs Outreach Attempts

Records every call, email, and meeting in Salesforce, providing a complete history of recovery efforts.

Tracks Campaign Engagement

Monitors responses and campaign interactions in real time, updating account status for immediate visibility.

Generates Recovery Reports

Produces up-to-date win-back performance reports directly from Salesforce, showing recovered clients and campaign effectiveness.

Salesforce Agent FAQ

The agent connects directly to Salesforce via API and operates within your CRM environment. All campaign management and task assignments happen inside Salesforce.

All data is encrypted in transit using TLS 1.3. The agent only accesses records you authorize and never stores information outside Salesforce. Sensitive actions require admin approval.

Yes, the agent checks for existing campaign membership before adding contacts, so you won’t see duplicates or redundant outreach.

It scans Salesforce activity logs for accounts and contacts with no engagement based on your criteria—such as last email, call, or meeting date—then builds a targeted list for win-back efforts.

You’ll review campaign criteria and approve task assignments. The agent handles daily tracking and reporting, but you can adjust settings or review results anytime.

Absolutely. The agent finds disengaged clients, enrolls them in your chosen campaigns, schedules follow-ups, logs outreach, and tracks responses—all within Salesforce.

Yes, you select the Salesforce campaigns for win-back efforts. The agent only uses those you specify, keeping outreach relevant.

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